Privacy Policy

Last Updated: February 2026

American AF Dumpster Rentals (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website at americanafdumpsters.com (the “Site”) and use our services. This Privacy Policy describes how we collect, use, share, and protect your personal information. By using our Site, submitting any form, or engaging with our services, you consent to the data practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide Directly

When you interact with our Site, request a quote, place an order, contact us, or otherwise communicate with us, we may collect the following information:

• Full name
• Email address
• Phone number
• Physical/mailing address
• Delivery zip code
• Project type and details
• Dumpster size preferences
• Desired rental timing
• Payment and billing information
• Any additional information you include in form submissions, emails, phone calls, text messages, or other communications

B. Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain information, including:

• Device Information: Browser type, operating system, device type, screen resolution, and device identifiers
• Usage Data: Pages viewed, links clicked, time spent on pages, referring URL, and navigation patterns
• Location Data: Approximate geographic location based on your IP address
• IP Address: Your Internet Protocol address
• Cookies & Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 5)

C. Information From Third Parties

We may receive information about you from third-party sources, including advertising partners, analytics providers, social media platforms, lead generation services, and public databases. This information may be combined with information we collect directly to improve our services and marketing efforts.

2. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Description
Service Delivery	To process quotes, confirm orders, schedule deliveries and pickups, communicate about your rental, and provide customer support
Marketing & Remarketing	To send promotional emails, SMS messages, direct mail, and to display targeted advertisements on third-party platforms based on your interactions with our Site
Personalization	To customize your experience on our Site, show relevant content, and tailor communications to your interests and location
Analytics & Improvement	To analyze Site usage, measure marketing effectiveness, identify trends, and improve our Site, services, and operations
Communications	To respond to inquiries, send transactional messages, service updates, and administrative notifications
Legal & Compliance	To comply with applicable laws, enforce our Terms of Service, protect our rights, and prevent fraud or illegal activity

3. Remarketing & Targeted Advertising

We participate in remarketing and targeted advertising programs that allow us to display ads to individuals who have previously visited our Site or interacted with our services. This means that after you visit our Site or submit information to us, you may see our advertisements on other websites and platforms.

We use the following remarketing and advertising services, which may collect data through cookies, pixels, and similar technologies:

• Google Ads & Google Remarketing: We use Google Ads to display advertisements across Google’s advertising network, including Google Search, YouTube, Gmail, and the Google Display Network. Google may use cookies and device identifiers to serve ads based on your past visits to our Site. You can manage your Google ad preferences at adssettings.google.com.
• Facebook/Meta Pixel: We use the Meta Pixel to measure ad performance and deliver targeted ads on Facebook, Instagram, and Meta’s Audience Network. You can manage your Facebook ad preferences in your Facebook account settings.
• Other Advertising Platforms: We may also use additional advertising platforms, analytics tools, and remarketing services from time to time. Each platform has its own privacy policies governing data collection.

By submitting your information through our Site, you expressly acknowledge and consent to our use of your data for remarketing and targeted advertising purposes as described above.

4. How We Share Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

• Service Providers: We share information with trusted third-party vendors who perform services on our behalf, including our CRM and lead management platform (Go High Level), email marketing providers, SMS messaging services, payment processors, website hosting providers, analytics services, and advertising platforms. These providers are contractually required to use your information only to perform services for us and to protect your data.
• Advertising Partners: We share information with advertising networks and platforms for the purpose of remarketing and targeted advertising as described in Section 3.
• Business Transfers: In the event of a merger, acquisition, sale of assets, reorganization, or bankruptcy, your information may be transferred as part of the business transaction.
• Legal Requirements: We may disclose your information if required to do so by law, subpoena, court order, government investigation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to detect and prevent fraud.
• With Your Consent: We may share your information for other purposes with your explicit consent.

5. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and support our marketing efforts. These include:

• Essential Cookies: Required for basic Site functionality, such as navigation, security, and form submissions. These cannot be disabled.
• Analytics Cookies: Used to collect information about how visitors use our Site, including pages visited, time spent, and traffic sources. We use Google Analytics and similar tools for this purpose.
• Advertising Cookies: Used by advertising platforms (Google, Meta, etc.) to deliver relevant ads and measure advertising performance. These cookies track your browsing activity across websites.
• Functional Cookies: Used to remember your preferences and provide enhanced functionality, such as pre-populating form fields.

You can control cookies through your browser settings. Please note that disabling certain cookies may limit the functionality of our Site. Most browsers accept cookies by default. You can usually modify your browser settings to decline cookies or alert you when a cookie is being placed.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. Customer data submitted through our forms and booking system is retained in our CRM for ongoing customer relationship management, remarketing, and service improvement purposes unless you request deletion.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), secure third-party platforms, and restricted access controls. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

• Opt-Out of Marketing: You may opt out of email marketing by clicking the “unsubscribe” link in any marketing email. You may opt out of SMS marketing by replying STOP to any text message. You may request removal from our direct mail list by contacting us.
• Opt-Out of Remarketing: You can opt out of Google remarketing at adssettings.google.com. You can opt out of interest-based advertising at optout.aboutads.info or optout.networkadvertising.org.
• Access & Correction: You may request access to the personal information we hold about you and request corrections to any inaccuracies.
• Deletion: You may request deletion of your personal information, subject to certain legal exceptions.
• Do Not Track: Our Site does not currently respond to “Do Not Track” browser signals. However, you can manage your tracking preferences through the opt-out tools described above.

To exercise any of these rights, please contact us using the information in Section 12.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected, the purposes for collection, the categories of sources, and the categories of third parties with whom we share your information.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain legal exceptions.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information in the traditional sense. However, certain data-sharing activities with advertising partners may constitute a “sale” or “sharing” under CCPA/CPRA. You have the right to opt out of such activities.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

To submit a CCPA/CPRA request, please contact us using the information in Section 12. We may need to verify your identity before processing your request.

10. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 18, please contact us immediately and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Changes become effective immediately upon posting to the Site. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need to submit a data-related request, please contact us: